Mobile Trends for 2022, Now or Never

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As the effects of COVID-19 began to ease over time in 2021, the extra economic support brought by the stay-at-home economy slowed and market trends slowly started to stabilize. After the changes last year, you need to learn about new trends in order to be better prepared for the changes to be experienced in the mobile game industry in 2022.​

1. The Win-As-Play Business Model Will Be Mainstream​

It is widely accepted that the beginning of the Metaverse was games. However, the method that will provide an integration between the outer world and the inner world has been found in the form of a game in the media sector and has emerged as a P2E system.

P2E means win as you play and is well known in the crypto market. It saw a huge rise last year, and its difference from NFT games is that it basically offers real economic incentives to players. Such an innovative model has affected the lifestyle of many people and has increased the development of the game industry.

During the pandemic period, it has been seen that players in the Philippines can earn up to $3,000 per month by playing Axie Infinity. P2E games can be preferred as a reliable source of livelihood in countries and regions with unstable economies such as the Philippines.

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For most working people, playing P2E games can be a good way to unwind and earn some extra cash. Thanks to its relaxing and original gameplay, P2E games are well suited to mainstream gaming in underdeveloped regions and in the gaming industry.

2. Apple's Privacy Policy Changes Make User Acquisition Difficult​

Apple's privacy policy changes have had a very negative impact on advertisers. The lack of data from other apps and sites has created great difficulties in reducing user-targeted ads and how advertisers acquire new users. Without such data, advertisers will spend more money to get the same effect.

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For this reason, advertisers need to solve this shortcoming and find different ways to acquire users in 2022. The most direct way to achieve this is to use phenomena. 2022 may be a year when advertisers go live on Youtube, Twitch and other platforms more frequently in terms of user acquisition.

3. Giant Companies Enter the Game Market​

Netflix, Snapchat, Tiktok, Amazon, Google and Apple have shown their interest in the game industry in the last year, even if their main field is not the game industry.

After the split, Crucible and other games received poor reviews in the market. Afterwards, Amazon Game Studio released New World, their first MMO game 10 years later, and the game became very popular at its release.

According to SteamDB's data, 700 thousand simultaneous players were registered on Steam on the day of the game's release, a record was broken for Amazon Game Studios and made New World as popular as games such as Dota 2 and CS: GO.

Netflix：​

On November 3, 2021, Netflix's vice president of game development, Mike Verdu, officially announced the launch of "Netflix Games" in a blog post on Netflix's official site. From its small steps in mobile games to offering gaming services to its subscribers, Netflix is getting closer to companies like Steam and Epic day by day.

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TikTok：​

According to last year's report, there are over a thousand advertisers using Tiktok. Thanks to its leadership in the short video industry, Tiktok has had a strong impact on gamers worldwide, making it an important and independent platform for gaming companies. 2K Games' game NBA2K21 started a study with the #GiftOfGame tag, videos related to 1.45 million tags were published and reached 2.5 billion views with a 20% participation share.


Companies like Tiktok and Snapchat, the online entertainment company and community platform, have been the perfect platform for game makers to release a new game, covering both the existing and emerging market, and it has become a growing place as the internet evolves.

4. Metaverse: Needs More Time​

The concept of Metaverse has been attracting attention ever since Facebook called itself "Meta". However, Meta's first financial report after the name change was disappointing. Meta's shares fell by 26%, driven by sluggish user growth and lower-than-expected revenue. In addition, it was announced that the virtual reality (VR) and augmented reality (AR) divisions of Meta a loss of 10.2 billion dollars last year.

Roblox, the ''first metaverse stock'', found itself in a similar situation as its share values decreased by 26.51% on the same day after the release of its 2021 4th Quarter financial reports.

From a fair point of view, following the trend blindly can wear out investors' patience during the metaverse's long overdue development period. Metaverse in its current form is at a very early stage and still remains dependent on blockchain technology. Under these conditions, the way to ensure success is for entrepreneurs to concentrate on technical research.

5. Gaming Technologies Drives Industry Growth​

The growth of the gaming industry is largely dependent on the updating and development of gaming technologies. These solutions and services make it easier for mobile game developers to manage and develop their products.

Thanks to the technological advancements of Unity, Unreal and other engines, game developers will find more opportunities to make their dreams come true. So we are likely to see more exciting games in the future.

Super digital scenes could be the future of social life online. Although Metaverse needs more time to develop, thanks to today's technologies, we can see movies, TV series, music, anime and manga, live broadcasts, concerts and other types of digital consumption within games in 2022. In addition, shopping, travel, education and other types of services will be highly integrated into games in the future.

As user acquisition becomes more difficult, it is thought that name analysis products will receive a new update in 2022 and provide more efficient data for advertisers, and it will pave the way for game developers to obtain more data about their products and organize their ads accordingly , thus facilitating user acquisition.

6. Mergers and Acquisitions May Confuse Forecasts​

Market competition is constantly changing. The political, economic environment and industrial turmoil are essential elements for companies to develop themselves. Increasing number of venture companies brought vitality to the market, and some of them gained investment. Due to these and other reasons, mergers and acquisitions between companies are expected to reach a peak in 2022.

In summary​

With the COVID-19 epidemic prevention and control now the new standard of today, in 2022, people have increased their demand for fun and educational games and at the same time have become more dependent on playing mobile games and establishing emotional bonds with games. It is also likely that mobile games will have more social attributes in the future. Technologies related to games will constantly evolve and the mobile game market will constantly grow. Only by understanding industrial trends and keeping up with the times can game developers gain the opportunity to have more opportunities.