London

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LONDON PRESENTATION

Hello everybody, today I will present you one of the most popular cities of Europe, London.
Before doing this I would like to first clarify you why I have chosen this city. First of all, London is one of the world’s most remarkable and exciting cities as it has something to offer every kind of people from different cultures and nationalities. This metropolis embraces the diverse cultures of its population, and reflects this diversity through cuisine, shops, music and colourful festivals. It is a very accessible city; it has five international airports, an efficient road network and extensive Underground, train, bus, and taxi services. The city is famous for a wealth of history and culture. Home to Britain’s national art collections, the Royal family and a host of major attractions, London’s rich history, striking architecture and over 200 museums offer a unique cultural experience.
Despite a population of over seven million, more than 30% of London is made up of parks and green space, greater than any other city of its size in the world. This space provides the perfect opportunity for walks, relaxation or sporting activities. London also offers some of the best shopping opportunities in the world. From major department stores to designer boutiques and street markets - the choice is immense.As if that wasn’t enough, London is hard to beat when it comes to nightlife. There are huge numbers of restaurants, pubs, cinemas, theatres and nightclubs plus live music and comedy venues. So, at any time of day, whatever the weather, there is always something extra special in London.

FACTS & FIGURES:

London covers an area of 1,584 sq km and is the smallest of the England’s nine regions (1.2% of the total land area of England) Source: ONS

There are four World Heritage Sites - Palace of Westminster, Tower of London, Maritime Greenwich and Kew Gardens. Source: English Heritage

The number of passengers arriving and departing to or from London's airports was 116.7 million in 2002. London has direct flights to 59 global destinations. Source: TfL, Visit London

There are almost 21,000 licensed taxis in London and a further 2,200 licensed minicab operators. Source: TFL (

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London has over 30,000 shops with over 3,000 in central London. London has 26 major street markets, more than any other capital city in the western world. Source: London Retail Consortium

Queen Elizabeth II is the 40th monarch since William the Conqueror.

Open space accounts for 30% of London’a area including 143 registered parks and gardens. Source: English Heritage

Oxford Street is the busiest shopping street in Europe, with 200 million visitors a year and a turnover of £5 billion. Source: London Retail Consortium

London has 3800 pubs, 9% of those in Britain. There are 233 nightclubs,15% of the clubs in Britain. Source: GLA Economics
HISTORY, GEOGRAPHY & LANGUAGE
Roman London
The Romans arrived in 43 AD and established ‘Londinium’ as a permanent military camp. In 60 AD, Londinium was burned to the ground, only to emerge as the new commercial and administrative capital of Britannia.
The Saxons and the Danes
By the fourth century the Roman Empire was failing and in 410 the Romans officially abandoned the city, leaving Londinium to the mercy of Saxon invaders. In 841 and 851 the Danish Vikings attacked and in 1016 the Danish leader Canute became King of all England. London was designated the capital, a position that it has held ever since. The brief Danish rule ended with the accession of Edward the Confessor (1042-66)
1066 to the Black Death
Edward appointed Harold, Earl of Wessex, as his successor. Harold was defeated by William the Conqueror at the Battle of Hastings in 1066. Over the next few centuries, the City waged a continuous struggle with the monarchy for a degree of self-government which culminated in the Magna Carta of 1215. London was granted the right to elect its own Lord Mayor. In 1348 the city was hit by the Black Death. This disease, carried by black rats, wiped out half of the capital’s population in two years.
Tudor London
It was under the Tudor royal family that London began to prosper and the population increased dramatically, trebling in size during the course of the century. The most crucial development of the sixteenth century was the English Reformation, the separation of the English Church from Rome. Despite huge religious strife between Catholicism and Protestantism, the Tudor economy remained in good health. In the reign of Elizabeth I (1558-1603) London also witnessed a specifically English Renaissance, especially in the field of literature
Stuart London
In 1603, James VI of Scotland became James I of England (1603-25), uniting the two crowns and initiating the Stuart dynasty. The infamous Gunpowder Plot by Guy Fawkes and a group of Catholic conspirators failed in 1605 when they attempted to blow up the king at the State Opening of Parliament. Under Charles I (1625-49) the animosity between Crown and Parliament culminated in full-blown Civil War. After a series of defeats, Charles surrendered to the Scots and was eventually tried and executed in 1649. London then became a Commonwealth under Oliver Cromwell, and found itself in the grip of the Puritans’ zealous law, until Charles II (1660-85) announced the Restoration of the Monarchy. The good times came to an abrupt end with the onset of the Great Plague of 1665 which claimed 100,000 lives. In 1666, London had to contend with The Great Fire when 80% of the city was destroyed and more than 100,000 people were left homeless. The Great Rebuilding, as it was known, was one of London’s most remarkable achievements, and it extinguished virtually all traces of the medieval city.
Georgian London
London’s expansion continued with the accession of George I (1714-27). The volume of trade had more than tripled and London was by now the world’s largest city with a population approaching one million. Although London was wealthy, it was also experiencing the worst mortality rates since records began; disease was rife, but the real killer was gin. At its height, gin consumption was averaging two pints a week, and the burial rate exceeded the baptism rate by more than two to one. Policing the metropolis was also an increasing preoccupation for the government, who introduced capital punishment for the most minor misdemeanours. Nevertheless, crime continued unabated throughout the 18th century so the prison population swelled and transportation to the colonies began.
The 19th century
The 19th century witnessed the emergence of London as the capital of an empire that stretched across the globe. The city’s population grew from just over one million in 1801 to nearly seven million by 1901, bringing with it overcrowding and pollution, especially in the slums of the East End. The accession of Queen Victoria (1837-1901) coincided with a period in which the country’s international standing reached unprecedented heights, and the spirit of the era was perhaps best embodied by the Great Exhibition of 1851, which took place in the Crystal Palace in Hyde Park. While half of London struggled to make ends meet, the other half enjoyed the fruits of the richest industrialised nation in the world.
The 20 th century
During World War I (1914-18) London experienced its first aerial attacks, but they were minor casualties in the context of a war that destroyed millions of lives. After the boom of the ‘Swinging Twenties’, the economy buckled after the collapse of the New York Stock Exchange in 1929. When World War II (1939-45) broke out, London was largely unprepared for the bombing campaign, known as the Blitz, which continued for 57 consecutive nights. After the war, many Londoners abandoned the city for good, starting a population decline that has continued. The subsequent labour shortage problem was solved as immigration increased from the former colonies, in particular the Indian subcontinent and the West Indies. During the so-called ‘Swinging Sixties’, fashion hit London in a big way, and London was proclaimed the hippest city on the planet. In 1979, Margaret Thatcher won the general election for the Conservative Party, which was to remain in power for 17 years.
The 21 st century
London has come a long way since the Thatcher years. Redevelopment has continued apace and a series of prestigious new millennium projects and commercial construction have changed the face of the city. There has also been large-scale investment in infrastructure. A significant political development for London has been the creation of the Greater London Assembly (GLA), along with an American-style Mayor of London, both elected by popular mandate.
Geography
Central London encompasses most of London’s main attractions, theatres and restaurants, and most places within this area are in walking distance of each other. With a basic city map, you’ll be able find your way around easily and take in some sights on the way.
The River Thames divides the city into northern and southern halves, with Central London loosely described as being within the loop of the Underground’s Circle Line to the north bank of the river. London’s public transport is organised into zones, central London being Zone 1 with the zone numbers rising as one move out from the centre. The city is also divided into boroughs which are individually run by councils. There are 32 London boroughs plus the City of London.
Every area of London has something different to offer, whether it’s attractions, open space, cuisine, nightlife or simply atmosphere. West London is renowned for its plush and expensive areas such as Kensington and Belgravia. It is the home of many major attractions, from the Royal Albert Hall to Kew gardens, and has excellent shopping grounds and beautiful architecture.
North London contains appealing inner-city suburbs like Islington and Camden Town and has a lively social scene. East London is an area of great diversity, from the Bengali-influenced Brick Lane, to trendy Shoreditch and the modern Docklands area encompassing Canary Wharf. South London has a vibrant multi-cultural atmosphere. It incorporates many attractions and venues including the South Bank centre, the lively international street markets of Brixton and Deptford, hip and happening Clapham and sedate Blackheath.

Language
English is London’s primary language, although approximately 300 languages are now spoken in this multi-cultural city. The English that is spoken in London today is a hybrid incorporating borrowed foreign words, traditional cockney rhyming slang and a standard south-eastern accent. In some parts of London English is now the second language for the majority of residents.
ECONOMY, CULTURE & LIFE STYLE
Economy
London is Europe’s richest city and a key financial centre. Many people flock to London as the wages average 20% higher than those in the rest of the country, although the cost of living is also higher. At present, the British economy is buoyant, growing by approximately 2% every year. London plays a major part in this success, with the City at its heart. London has just over 300,000 students in higher education and a work force of 3.4 million.
The City of London, aka the Square Mile, is conveniently located so that finance moves easily from Tokyo to New York. It attracts people from around the world and is a hub for those involved in business. Despite stiff competition, the City has continued to build on past successes and maintain its position as a major world player. This is backed up by the figures; for instance, London is the largest investment banking centre in Europe and leads the world in international bond trading, foreign exchange trading and cross-border lending.
London’s job market is a major draw for many people – the diversity and number of positions on offer is unbeatable. On top of those living and working in the capital, around 750,000 people commute from outlying areas. For manual jobs, the average salary is £21K for men or £19K for women (before tax). The average salary for non-manual occupations is £42K, whilst for women it is £31,600
Culture & Lifestyle
London offers a fantastic diversity of population and supports a myriad of different lifestyles. Whatever your background or interest, you’ll find people of like mind and have the opportunity to express yourself freely.
People of all ages and backgrounds flock to London for many different reasons. They include improved work prospects, better wages, a higher standard of living and the stimulation of living in a bustling metropolis. The city’s lifestyles vary considerably and the options are endless. From nightlife to sport, shopping to theatre, art to dining there’s always something to do and people to meet.
London’s long-standing ethnic diversity is an important factor in its popularity with settlers from overseas. The strong economy of the City draws many people including graduates from around the country and beyond. The presence of large numbers of long- and short-term visitors also adds to London’s vibrancy. As with all big cities, there can be issues with traffic congestion, crowded public transport, long working hours and high costs of living but there are ample compensations and ongoing improvements on many fronts.
London is frequently likened to a collection of villages. Clusters of local shops, markets, parks, leisure centres and other venues help foster a feeling of local community within a conurbation of seven million people. Some areas have a particularly strong identities and associations making London a world in one city. The capital continues to draw newcomers all the time and it is a city that is always changing.

Religion
Like most factors in London, religion is also incredibly diverse, with all major world religions represented in the city. The majority of Londoners describe themselves as Christian, although the remaining 3 million residents encompass Sikhs, Buddhists, Hindus, Jewish, and Muslim minorities

Top Ten Attractions
1. British Museum
The imposing British Museum exhibits the works of man from prehistoric to modern times with collections drawn from all around the world. Famous objects include the Rosetta Stone, sculptures from the Parthenon and the Portland Vase.
2. National Gallery
The National Gallery houses one of the greatest collections of European painting in the world. With paintings ranging from 1250 to 1900, the collection includes work by Botticelli, Leonardo da Vinci, Rembrandt, Gainsborough, Turner, Cezanne and Van Gogh.
3. Tate Modern
The impressive Tate Modern is Britain's national museum of modern art. Housed in the former Bankside Power Station on the banks of the River Thames, the gallery displays major works by Matisse and Picasso as well as contemporary work, exhibitions and installations.
4. The London Eye
The British Airways London Eye forms a major feature of London's skyline. It is the world's highest observation wheel and offers passengers spectacular views of over 55 of London's most famous landmarks in just 30 minutes.
5. Natural History Museum
As well as the permanent dinosaur exhibition, the gallery boasts a collection of the biggest, tallest and rarest animals in the world. Don't miss the life size model of the Blue Whale, the 40 million year old spider, the earthquake simulator and an elephant bird egg.
6. Science Museum
See, touch and experience the major scientific advances of the last 300 years at the largest museum of its kind in the world. With over 40 galleries and 2000 hands on exhibits, step into the future in the Wellcome Wing, visit the IMAX cinema and virtual reality simulator.
7. The Victoria & Albert Museum
The V&A celebrates all things art and design, and is home to 3000 years worth of amazing artefacts from many of the world's richest cultures. See their amazing collection of ceramics, furniture, fashion, glass, jewellery, photographs, sculpture, textiles and paintings.
8. The Tower of London
Take a free guided tour with one of the Yeoman Warders around one of the most famous fortified buildings in the world. Discover its 900 year history as a royal palace and fortress, prison and place of execution, mint, arsenal, menagerie and jewel house.
9. The National Portrait Gallery
The gallery features portraits in all mediums depicting well known British people. In addition to historical portraits, it exhibits a rapidly changing collection of contemporary work with exhibitions by individual artists, and hosts the annual BP Portrait Prize competition.
10. Tate Britain
With exhibits ranging in period from 1500 to the present day, the Tate Britain presents the world's greatest collection of British art. With a dynamic series of displays and exhibitions, it holds work by Constable, Gainsborough, Hockney, Rossetti and Turner.